Portfolio Radar
Five-dimension assessment across Awareness, Trust, Mission, Differentiation, and Loyalty for the Deckers portfolio.
| Dimension | Description | Weight |
|---|---|---|
| Awareness | Brand recognition and market visibility | 25% |
| Trust | Consumer confidence and reliability perception | 20% |
| Mission | Purpose clarity and social/environmental alignment | 15% |
| Differentiation | Unique positioning and competitive distinctiveness | 20% |
| Loyalty | Repeat purchase behavior and brand advocacy | 20% |