SHUR IQ  |  Deckers Brands Portfolio Intelligence  |  March 2026

Composite Command Center

Deckers Outdoor Corporation — NYSE: DECK — Six-panel portfolio synthesis

Portfolio Overview
NYSE: DECK
Company
Deckers Outdoor
Corporation
Revenue (FY2026 Guidance)
$5.4B
Cash Position
$2.1B
Zero debt
Stock Performance
-48%
From 2025 peaks
CEO
Stefano Caroti
Since August 2024
Brands
3
HOKA, UGG, Teva
Brand Power Scores
Composite 68
HOKA
75
Strong
UGG
64
Moderate
TEVA
44
Vulnerable
Gap Severity Matrix
12 Gaps
Critical
Portfolio Concentration
Tariff Exposure
2
High
HOKA Deceleration
UGG Heritage
Intl Revenue
Lifecycle Sync
Competitive Response
5
Medium
Teva Neglect
DTC Softening
Innovation Opacity
3
Monitor
Capital Allocation
Analyst Sentiment
2
Cluster Influence
7 Clusters
Revenue Split
FY2026
UGG $2.6B (51%)
HOKA $2.2B (45%)
Teva / Other <4%
Key Metrics
Benchmarks
30%
International Revenue
vs 50% benchmark
Mid-teens
HOKA Growth
was 24%
43%
On Running Growth
7.3%
DTC Growth
$1B+
Buybacks Deployed
55%
Teva Revenue Decline
78 / 251
Graph: Nodes / Edges
Modularity 0.49

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